Key takeaways
Stand out and start a conversation by asking a question in your headline
Make your ad less than 700 words and ensure it has personality, conversational style and use first names when referring to co-workers
Have a clear call to action making it easy to express interest
Ask your staff for feedback on your ads - they know the role best and love to have their voice included
Watch the 15-minute recording below for Neil's tips for impactful ads on Indeed, Facebook, Print and, of course, Care Friends!
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Advice on writing your Care Friends ad, including a video from Neil's Recruitment Masterclass